作者tinmar (tinmar)
看板EAseries
标题[情报] 美国节目的最新广告价码
时间Sun Oct 24 14:18:01 2010
美国2010秋季与2011春季节目30秒的最新广告价码
http://adage.com/article?article_id=146495#mon
Monday Tuesday
ABC ABC
Dancing With the Stars $204,806 No Ordinary Family $107,671
The Bachelor $165,857 Dancing (results show) $167,821
Castle $134,155 Mr. Sunshine $112,277
Happy Endings $112,066
CBS Detriot 1-8-7 $112,170
How I Met Your Mother $141,772
Rules Of Engagement $150,766 CBS
Two and a Half Men $206,722 NCIS $150,708
Mike & Molly $189,160 NCIS: LA $154,670
Hawaii Five-0 $133,900 The Good Wife $109,375
NBC NBC
Chuck $94,697 The Biggest Loser $134,374
The Event $137,210 Parenthood $100,437
Chase $87,191
FOX
FOX Glee $272,694
House $226,180 American Idol $467,617
Lonestar (cancelled) $143,326 Raising Hope $125,748
Ride-Along $136,115 Running Wild $115,173
Mixed Signals $189,101
CW
90210 $38,426 CW
Gossip Girl $47,248 One Tree Hill $39,382
Life Unexpected $33,725
Wednesday Thursday
ABC ABC
The Middle $111,931 My Generation (cancelled) $91,120
Better Together $114,443 V $105,856
Modern Family $193,635 Grey's Anatomy $222,113
Cougar Town $141,685 Private Practice $142,661
The Whole Truth $117,857
CBS
CBS Big Bang Theory $195,077
Survivor $153,636 $#*! My Dad Says $113,000
Criminal Minds $128,487 CSI $147,749
The Defenders $110,329 The Mentalist $156,001
NBC NBC
Undercovers $91,866 Community $88,062
Law & Order: SVU $94,758 30 Rock $135,485
Law & Order: LA $81,226 The Office $213,617
Outsourced $122,916
FOX The Apprentice $99,074
Lie to Me $100,757
Raising Hope $128,755 FOX
Idol (results) $400,546 Bones $132,024
Hell's Kitchen $121,944 Fringe $122,163
Glee $373,014
CW
CW Vampire Diaries $74,913
America's Next Top Model $63,285 Nikita $61,584
Hellcats $29,876
Saturday
Friday ABC
ABC College Football $97,198
Secret Millionaire $60,081 Saturday Night Movie $64,000
Body of Proof $75,104
20/20 $71,856 CBS
Crimetime Saturday $21,970
CBS Crimetime Saturday $30,190
Medium $59,960 48 Hours Mystery $34,979
CSI NY $84,355
Blue Bloods $68,882 NBC
Encores (Undercovers) $15,597
NBC Encores (Chase) $22,762
Who Do You Think You Are $47,820 Encores (Law & Order: SVU) $37,935
School Pride $59,521
Dateline NBC $50,048 Fox
Outlaw (cancelled) $58,672 Cops 1 $41,167
Cops 2 $45,396
FOX America's Most Wanted $47,086
Human Target $62,152
Good Guys $62,172
Kitchen Nightmares $72,562
CW
Smallville $34,163
Supernatural $29,100
Sunday
ABC
America's Funniest Home Videos $87,392
Extreme Makeover: Home Edition $126,958
Desperate Housewives $210,064
Brothers & Sisters $131,519
CBS
60 Minutes $98,126
The Amazing Race $114,584
Undercover Boss $152,840
CSI Miami $101,959
NBC
Football Night in America $94,700
Sunday Night Football $415,000
Minute To Win It $44,800
FOX
The Simpsons $253,170
The Cleveland Show $188,997
Bob's Burgers $128,170
Family Guy $259,289
American Dad $173,880
The Cleveland Show $159,571
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※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 192.192.13.101
※ 编辑: tinmar 来自: 192.192.13.101 (10/24 14:18)
1F：→ PrinceAries:不知道看不看的出哪一些比较危险.. 10/24 14:22
2F：推 pooi:2.5men还这样有人气啊 10/24 15:20
3F：推 Solid4:只看的出来CW有点惨...还有Smallville+SPN比Nikita低是怎样 10/24 16:16
4F：→ tinmar:价格高低是一回事 还牵设台性与收视 10/24 16:26
5F：→ tinmar:像CW价格低 还满正常 10/24 16:27
6F：→ tinmar:新戏价码高 但收视差就会被cancel或下季调低价格 10/24 16:28
7F：→ tinmar:收视年龄亦有关 收视年纪越轻 价格可能不错 像FOX动画 10/24 16:29
8F：→ tinmar:CBS的犯罪影集收视不错 但年纪仍偏高 10/24 16:30
9F：→ tinmar:所以像NCIS明明4左右 但价格中等 10/24 16:31
10F：→ tinmar:收视年纪18-49受重视 但18-34可能更重要 10/24 16:32
11F：→ tinmar:FOX靠音乐与动画及House NBC靠运动 10/24 16:35
12F：推 mtvtwo:为何CW价码会低呢？不太了解 有人知道吗～ 10/24 16:35
13F：→ tinmar:ABC靠DH与GA CBS则较平均 10/24 16:36
14F：→ tinmar:因CW收视都很低 最高是TVD 也只有1.6 10/24 16:38
15F：→ tinmar:不过以CW而言 1.6是非常高的数据 10/24 16:42
16F：→ tinmar:就像NBC有2就能活 CBS会设在3左右 10/24 16:43
17F：推 smaljohn:NBC好可怜XD 10/24 17:33
18F：推 LOVEUU:讲到CBS就想到去年还是前年的11th Hour 收视率记得都保持在 10/24 18:00
19F：推 pinkygiveme:CW好像一直都不是走大众路线? Glee有这麽威喔 10/24 18:00
20F：→ LOVEUU:3以上 还是被砍掉.....最正的FBI女探员就这样没了..... 10/24 18:01
21F：→ LOVEUU:Glee是现在收视率最高的有剧本节目吧 好像都5.多 10/24 18:03
22F：推 ronale:Glee好威!!! 请问为什麽星期二星期三都有 而且星期三较高？ 10/24 18:31
23F：推 siori:CSI 三家是不是跌了不少? 10/24 19:02
24F：→ tinmar:春季AI播映 Glee时段改在周三AI之後 故价格变高 10/24 20:09
25F：→ tinmar:这项统计包括秋季与春季 故Glee会有两种时段与价码 10/24 20:10
26F：→ kissahping:照MF的收视态势，广告费後势看涨，现在变成ABC看板影集 10/24 21:24
27F：→ kissahping:了... 10/24 21:24
28F：→ kissahping:Glee也不一定是目前收视率最高的剧本节目，而且它常跟 10/24 21:26
29F：→ kissahping:AI後头跑，所以星期三才能拿那麽高，光靠自己，除了特 10/24 21:27
30F：→ kissahping:集收视率会跑到5以上，基本上还是在4.5-5.0之间。去年 10/24 21:28
31F：→ kissahping:在没有AI带头之前，甚至只维持在3.0-3.5左右。 10/24 21:28
32F：推 kissahping:Glee季初能谈到这麽高的价码，和它剧本身的话题，以及 10/24 21:31
33F：→ kissahping:目前正在气势正旺正流行有很大关系。 10/24 21:32
34F：推 grechen: Body of Proof不是还没上嘛 @@ 10/24 23:58
35F：→ kissahping:广告都是播出前就开始卖了啊，所以季初广告很重视电视 10/25 01:46
36F：→ kissahping:台的谈判和拉抬剧集的声势。 10/25 01:47
37F：推 fff0722:原来Running Wild是浮屍台的，我好担心阿~~~~ 10/25 02:27
38F：→ aries01:Glee目前真的是有剧本收视最高的节目啊!!(Demo而论的话) 10/25 02:36
39F：→ aries01:只不过偶尔会小输Modern Family.......... 10/25 02:38
40F：→ aries01:明年广告仍会很好谈又很威 10/25 02:40
41F：推 jin062900:CW覆盖率不高 10/25 14:14