Xbox CEO Acknowledges Exclusives Are Needed to Build a Platform; Decisions Are Still Being Made https://www.ign.com/articles/xbox-ceo-acknowledges-exclusives-are-needed-to- build-a-platform-decisions-are-still-being-made Xbox CEO Asha Sharma has publicly addressed the on-going decision-making process regarding exclusives. Speaking with Bloomberg, Sharma stated that Xbox is trying to balance being a successful video game publisher while also building its own platform, two business models that could be at odds with each other. Xbox执行长阿莎夏尔马公开谈到了有关独占游戏的决策过程。在接受彭博社采访时，夏尔 马表示，Xbox正努力在保持成功游戏发行商地位的同时，打造自己的平台，这两种商业模 式可能会相互冲突。 "Look, we’re the number two publisher in the world and in order to be a great publisher, you must have your games reach large audiences to play," said Sharma. "At the same time, we’re increasingly becoming a platform, and in order to become a platform, you must have exclusive content and services. And so we’re looking at that very closely. I think that we have to be very thoughtful about each title, on how we want to think about it, and learn from some similar cases in the industry, and that’s what we’re doing.” 「你看，我们是全球第二大发行商，要成为一家优秀的发行商，你的游戏必须拥有庞大的 受众群体，」Sharma说。 「与此同时，我们也在不断转型为一个平台，而要成为一个平 台，就必须拥有独家内容和服务。所以我们正在密切关注这一点。我认为我们必须认真思 考每一款游戏，思考我们想要如何打造它，并藉监业内其他类似案例的经验，而这正是我 们正在做的。」 Ultimately, it sounds like, although decisions are still being made with how Xbox approaches exclusivity, it may continue to evaluate games on a case by case basis. For years, it seemed clear that, while something like Call of Duty will exist on all platforms, something like Halo would remain exclusive to Xbox. That is, until Xbox announced it was bringing Halo: Campaign Evolved to PS5 最终看来，尽管Xbox在独占游戏策略上仍在制定决策，但它可能会继续逐一评估游戏。多 年来，似乎很明显，像《决胜时刻》这样的游戏会登陆所有平台，而像《最後一战》这样 的游戏则会保持Xbox独占。直到Xbox宣布将《最後一战：战役进化》带到PS5平台，情况 才改变了。 This has created a lot of confusion over where Xbox stands with exclusives. To many, Halo coming to other platforms felt like the end of exclusivity, as it was Xbox's most defining franchise. Xbox also confirmed Fable would be coming to PS5 at launch, signaling a major strategy change. It has also been speculated that Gears of War: E-Day will come to PS5, but nothing has been confirmed. 这引发了人们对Xbox独占游戏策略的诸多困惑。对许多人来说，《最後一战》登陆其他平 台意味着Xbox独占时代的终结，毕竟它是Xbox最具代表性的系列作品。 Xbox也确认《神 鬼寓言》将在PS5发售时同步推出，这标志着其策略的重大转变。此外，还有传言指出《 战争机器：E-Day》也将登陆PS5，但目前尚未得到官方证实。 However, all of this was before Asha Sharma took over as head of Xbox. Since then, she has indicated that Xbox will be making big changes to try and get the company back on track. Although many of the things being shown at Xbox's upcoming showcase have probably been in the works long before Sharma was even in consideration for the job, it will be her first moment to properly outline her vision for the company's future, and that likely includes defining some exclusive titles. 然而，这一切都发生在阿莎·夏尔马接任Xbox负责人之前。自那以後，她表示Xbox将进行 重大改革，试图让公司重回正轨。尽管Xbox即将举行的发布会上展示的许多内容可能早在 夏尔马被考虑担任该职位之前就已经在筹备中，但这将是她首次正式阐述其对公司未来的 愿景，其中很可能包括公布一些独占游戏。 -- 今晚你选那一个姿势?? ○ "○ ○" ○" (|\ (|\ )) )) ○╭○rz ○rz ○rz-st○ /`○rz /`○r27\" ○r27\" ￣′ ○=^ --

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