※ 引述《yyhong68 (come every now and then)》之铭言： : Yankees' Wang is everywhere and everything in Taiwan : This man is an island : Friday, June 15, 2007 : BY ED PRICE : Star-Ledger Staff : NEW YORK -- : When Chien-Ming Wang flew home to Taiwan after last season, he tried to keep : his itinerary a secret. Word leaked out anyway. 建民在去年球季结束时回到台湾，他试着让他的行程保密，然而还是泄漏了一切。 : After his plane landed at Taipei -- for a layover, no less -- airport : police were needed to help Wang negotiate a crowd of reporters, paparazzi : and fans. 飞机抵达桃园国际机场作转机时，航警必须帮住他来穿过重重的记者，狗仔及超多的粉丝 : He faced the same problem when his connecting flight landed in Kaohsiung. : And after an hour drive to his hometown of Tainan, he and his wife waited : in their car for an hour for 200 more fans, reporters and cameramen to : disperse. 抵达高雄还是遇到同样的问题，再一小时车程後回到台南时他和他太太在车上等了一 个多小时，等那些挤暴他家门口的记者，球迷离去 : "I'm very happy to see the fans there," Wang said recently, "but it was : hard to get home." '我很高兴看到那麽多球迷'，王说，'但是这回家的路实在太难走了。 : Such is the life of a celebrity in a country that doesn't have many. 对於一个没有太多名人的国家来说，这就是他的生活。 : Wang, who is scheduled to pitch Sunday night against the Mets, is the : ace of the Yankees pitching staff -- last year he won 19 games and : finished second in AL Cy Young Award voting. Yet, he can walk the streets : of Manhattan without getting noticed. 建民预计在礼拜天晚上对上纽约大都会队，这个去年19胜，赛扬奖票选第二名的选手， 可以轻易的走在曼哈顿的街上而不引起任何注意。 : But in Taiwan, Wang is a combination of Bruce Springsteen, Tiger Woods and : Brad Pitt. His fellow countrymen often refer to him as Taiwan zhi-kuang, : or "pride and glory of Taiwan." Time magazine even included Wang in a : recent list of 100 people whose power, talent or moral example is : transforming the world. 但在台湾，他就像是Bruce Springsteen, 老虎伍兹，布莱得彼特，台湾都民众都称他 为'台湾之光'也就是台湾的骄傲。时代杂志更将他列入前一百个最具影响力的人物之 一。 : "There's a lot of politics in Taiwan, but everything stops for Chien-Ming," : said Andrew L.Y. Hsia, director general of the Taipei Economic and Cultural : Office in New York. "People have different political parties, different : political philosophies, but when they talk about Chien-Ming ..." Hsia : then stopped what he was saying and gave a thumbs-up sign. : Steve Wilson, a former big-league pitcher from Canada who now lives in : Taiwan, has seen the cult of Wang up close. 在台湾有很多政治家，但都抵部过王建民的风采，人民都有各自的党派，各自的立场， 但只要谈到了王建民，没有人不为之疯狂。 : "This past winter was a whirlwind for Wang," Wilson wrote in an e-mail. : "He was about as big as a celebrity can get in a country." : MAJOR MARKETING : Being a celebrity doesn't come natural for the quiet 27-year-old pitcher -- : and even that fact is used in the increasingly intense marketing effort that : surrounds him. Nike, for example, runs an ad campaign in Taiwan that : features the 6-3 Wang and the slogan, "I just pitch." The billboards show : Wang zipping his lips and the Chinese character for "silent." : That's not by accident. Wang's reluctance is part of his appeal in his home : country. 身为一个超级名人对一个27岁的投手并不是件自然的事情，愈来愈多的市场广告，行销 需求都纷纷向他招手.... : "He represents Taiwan -- very hard-working, very humble people," Hsia said. : It's also a country where someone can toss a ball into his family's : doorway, with a note attached saying, "Please sign this and I will come : back to pick it up." 这段不太会翻 : "It doesn't seem to bother him," Wang's agent Alan Chang said. "He : understands the job that he does and he just goes out and does it." : He also gives Taiwan, which has 23 million people in an area about twice : the size of New Jersey, a presence on the international stage. That's : no small deal for a country that lives with the constant shadow and threat : of the People's Republic of China. Not only has he succeeded in the majors : for the world's most famous baseball team (the three other Taiwanese to : reach the majors have had limited success), but Wang has played on national : teams in two Olympics and the Asian Games. 王给了台湾在国际舞台上展现的机会，这对於长期接受中共威胁与打压之下的台湾可 不是件小事情，他不仅在大联盟发光发热，还曾代表国家队出征奥运亚运。 : Wang's success has certainly made him richer. Commercial images of him are : everywhere in Taipei. Besides Nike, he has deals with McDonald's, Ford, Acer : computers and a major Taiwanese bank. He appeared in TV ads aimed to boost : Taiwan's national image (a New York cabbie asks Wang, "Where is Taiwan?" and : Wang answers, "I will show you"). 王的成功使他更为附有，一些与他牵上关系商业图腾在台北街头到处都是，电视上的广告 甚至有一举将他推向台湾意象代表的企图。 : Acer last winter produced a special edition laptop in Yankees colors with : Wang's signature on the case. The company claimed that being associated : with Wang helped it increase its product turnover by 10 percent and lowered : the average age of its customer by 3.7 years. acer去年推出王建民版的笔电，业绩果然扶摇直上，消费层的年龄还下降了3.7岁。 : "This last off-season was a phenomenon," said Nova Lanktree, who handles : marketing for CSMG, the agency that represents Wang. : Wang said he uses his endorsement fees for children's charities in Taiwan. : Paul Archey, MLB's senior vice president for international business : operations, said Wang is by far the most prominent athlete in the history : of the island of Taiwan. : About 25,000 fans showed up in Taipei last month for the Major League : Baseball Festival, an outdoor carnival of sorts where fans could hit in : batting cages, run bases and have baseball cards made of themselves. : "He creates more marketing in that country than we've ever had," Archey : said. 在上个月约有25000的民众参与了mlb嘉年华的活动，'王在台湾创造了比我们 想像中还要多的商机及市场潜力'mlb资深副主席如是说。 : FEELING THE IMPACT : Then there's the indirect effect he single-handedly has on some Taiwanese : businesses. Newspapers there charge higher ad rates on the days he pitches : and the days after. 其中还有一些边际效应，像是在王出赛的後一天报纸，广告商通常会需要出多一点的广告 费用，因为当天的销售量总是特别好。 : Six Taiwanese TV networks, four newspapers and a wire service have reporters : covering Wang in New York. His pitching schedule is major news, since fans : will fly to the U.S. to see Wang and need to know which games he will : pitch. : In past years, the public-television network in Taiwan carried Major : League Baseball, since it was considered a public service to show Wang's g : ames. This year, MLB negotiated a three-year deal with Formosa TV, the : nation's largest network, to show his starts and 30 additional games. : Thanks to Wang's popularity, the per-year fee nearly tripled -- reported : to be about $1 million. 王也为mlb带来更多的转播权利金，从去年公视到今年的民视。 : Wang's games are televised live, despite the 12-hour time difference from : New York, and replayed again in the evening. Big games, such as the playoffs, : are shown on big screens in hotels and a giant one near Taipei's City Hall. : Earlier this season, when Wang came off the disabled list to make his first : start, Reuters reported "thousands of local fans, including presidential : hopefuls Yu Shyi-kun and Frank Hsieh, got up early to catch the start." 王的比赛都是现场直播尽管和纽约有着12小时的时差，许多比赛甚至会在大型广场或 公共场所有大萤幕播出。当王在季初聪伤兵名单回来後的第一场比赛，成千上百的民众 包括两位候选人都早起来关心王的比赛。 : Wilson, who with his wife owns an English school in Taiwan, sees Wang's : impact every day. : "Of my 200 students, I'd say that 100 have Wang Yankee shirts and wear : them a lot," Wilson wrote in an e-mail. "We've got one little guy about : 10 years old that wears a Wang shirt pretty much seven days of the week." : But in New York, Wang avoids the spotlight. Fans don't know much about : him because although his English is decent, he is shy in any language : and therefore provides few sound bites. 在台湾拥有一座英语学校的wilson每天在见证王在台湾所带来的各种改变，我的两百位 学生中有超过一百位常常穿着王的T-shirt。但在纽约，王常躲镁光灯，球迷们对他没 有很深刻的认识尽管他的英语还不错，不管什麽语言他一向害羞，也因此很少出先什 麽厥词 : During the season, he mostly stays in with his wife, on the road or at : their Fort Lee home. He tries to pass off his hero status back home, : saying, "If you think about it too much, you've got too much on your : mind." 在球季中，大部分时间都和老婆相处，他一如往常的回到家"想太多，那只是给自己更 多压力。"他说 : as the ad says:he would rather "just pitch." : In New York, "I can go anywhere," he said. "In Taiwan, it's crazy." 就如广告上说的"just pitch"，"在纽约，我可以去任何地方，在台湾，那简直是疯狂" : Ed Price may be reached at [email protected] : http://tinyurl.com/2hhsnr 第一次翻，烦请指教。谢谢!! --

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