作者zxc906383 (无无)
看板Baseball
标题[情报] MLB目前收视平均年龄只比 NFL大一岁
时间Wed Oct 1 12:36:40 2025
除了全美转播平台收视率外
SBJ最近报导了大联盟各队在自己所在市场的在地收视率情况
里面提到
The difference between the average age of an MLB viewer on TV is now just one ye
ar older than a viewer of the NFL.
现在 MLB收视观众的平均年龄只比 NFL的观众多一岁
然後落矶今年收视居然XD
Keep an eye on the Denver market, as the Rockies were up 25% even with a histori
cally bad season on the field.
丹佛市场值得关注,尽管落矶队本季场上表现历来最差,收视率仍上升了 25%
今年在地收视成长前五
https://i.imgur.com/hueRlNJ.jpeg
今年在地收视下降前五
https://i.imgur.com/ZDaCsKG.jpeg
完整报导
https://reurl.cc/z5n16Q
Baseball fans were not just watching more games nationally this season -- local
games also saw a jump with audiences up 3% compared to 2024, thanks in part to f
ans increasingly able to find in-market streaming options to counteract cord-cut
ting. That comes after games were down 10% locally in 2024, due in part to a lon
g carriage dispute between Comcast and Main Street Sports Group, which controls
the FanDuel-branded RSNs.
MLB球迷在本赛季不仅观看更多全美转播比赛——地区转播比赛的观众人数也有所上升,与
2024年相比上升了3%,部分原因是球迷越来越能找到市场内的串流选项,以应对「剪线」潮
流,这是在 2024年地区转播收视下降了10% 之後的回升,当时Comcast 与掌控FanDuel品牌
区域体育网(RSNs)的Main Street Sports Group 之间爆发了长期的转播权纠纷
But sources tell SBJ that 15 U.S.-based teams saw local gains this season, compa
red to just seven in 2024, which was an unusually low number. Nine teams saw dou
ble-digit percentage upticks this season (nine also saw a double-digit percentag
e declines). The group of nine FanDuel Sports Network teams saw a collective 17%
increase this season with the carriage dispute resolved, bouncing back from a 2
1% slide last season, sources noted. “There could be scuttlebutt in our ecosyst
em of how we talk about what’s going on in the RSN world, but fans have no conc
ern or care,” said Playfly Sports CEO Craig Sloan. “They want to get access to
their games, and FanDuel [Sports Network] is providing them multiple ways to do
that.”
消息人士告诉《SBJ》,本赛季有 15 支MLB队伍的地区收视上升,而2024年只有7支,这是
一个异常低的数字,今年有9支球队的收视率出现两位数百分比的上升(同样也有9支球队出
现两位数的下降),FanDuel Sports Network 旗下的 9 支球队在转播纠纷解决後,整体收
视率上升了 17%
Playfly Sports 执行长 Craig Sloan 表示:「在我们这个生态系统中,可能会有一些有关
RSN世界正在发生什麽的流言,但球迷并不关心,他们只想收看比赛,而 FanDuel [Sports
Network] 正在提供多种方式让他们做到这一点」
Big winners
大赢家
The playoff-bound Tigers led all teams in increases this season with a 113% gain
on FDSN Detroit. That’s the team’s best percentage increase on record, passin
g 1997, when it saw a 104% gain locally. It’s also the team’s best average in
the market for games since 2016.
晋级季後赛的老虎队在本赛季的收视增幅中领先各队,在 FDSN Detroit上的收视率上升了
113%,这是该队有纪录以来最佳的收视率增长,超过1997年时的 104%,这也是自 2016 年
以来,该队在其市场内的平均比赛收视率最高的一年
The Marlins’ unsuccessful push for the postseason did give the team the second-
best year-over-year increase in MLB, with games up 92% on FDSN Florida (albeit w
ith the second-lowest local rating among all teams, sources note).
马林鱼队虽未成功晋级季後赛,但在FDSN Florida上的比赛仍然取得了全联盟第二高的增幅
,达 92%(尽管据消息指出,其地方收视率为所有球队中倒数第二)
Rounding out the top five in gains were the Red Sox, Cubs and Mets.
收视率增幅前五名还包括红袜队、小熊队和大都会队
In terms of the biggest local rating in the market, the top three teams were the
Phillies on NBC Sports Philadelphia, Brewers on FDSN Wisconsin (after bailing o
n the MLB umbrella just before the season) and the Tigers.
在地市场的最高收视率排名前三的球队是:NBC Sports Philadelphia 的费城人队、FDSN W
isconsin 的酿酒人队,以及老虎队
Room for improvement
仍有进步空间的球队
It shouldn’t come as a surprise that the A’s saw the sharpest drop among all t
eams after it left Oakland for Sacramento (and ultimately headed to Las Vegas in
a few years). But games stayed on in the Bay Area, and TV viewers there were no
t that interested, with A’s telecasts seeing a 62% drop on NBC Sports Bay Area.
运动家队在搬离奥克兰前往沙加缅度(几年内将最终迁往拉斯维加斯)後,其收视率出现全
联盟最剧烈的下滑,棋比赛仍在湾区播出,而当地电视观众并不感兴趣,其在 NBC Sports
Bay Area 的转播收视率下降了62%
The team was up last season amid a sentimental send-off, especially at the end o
f the season. But in September alone, the audiences for A’s games were 78% lowe
r this year vs. 2024.
该队去年因为告别奥克兰而出现收视提升,特别是赛季尾声,但今年9月运动家的比赛收视
比2024年同期低了78%
An RSN switch for the White Sox -- combined with another historically bad season
on the field -- led to a 42% drop for games taking place on the Southside of Ch
icago. The move from NBC Sports Chicago to a team-owned Chicago Sports Network a
lso came with a Comcast blackout that lasted two-thirds of the season.
白袜队转换RSN,并在场上经历另一个历史性的低潮球季,导致其南芝加哥地区的比赛收视
率下降了42%,从 NBC Sports Chicago 移至球队自营的 Chicago Sports Network,再加上
Comcast的黑屏状况持续了三分之二的赛季
Rounding out the top five in terms of declines: my Orioles (-39% amid a disappoi
nting season), the Twins (-30%) and Rays (-28%).
收视率下降前五名的其余球队包括:金莺队(-39%,本季令人失望)、双城队(-30%)以及
光芒队(-28%)
Odds and ends
零星观察
The difference between the average age of an MLB viewer on TV is now just one ye
ar older than a viewer of the NFL.
现在 MLB收视观众的平均年龄只比 NFL的观众多一岁
Pirates fans sure love Paul Skenes. His 31 games this season rated 20% higher th
an the average for all non-Skenes starts on Sportsnet Pittsburgh (122). And whil
e it was another poor season on the diamond for the Pirates, the team still had
56% of the local RSN market share compared to what the Penguins drew last season
.
海盗队球迷显然很喜欢Paul Skenes,他本季出赛的31场比赛,其收视率比非 Skenes出赛的
比赛高出20%(Sportsnet Pittsburgh上),尽管海盗队的战绩依然不佳,但该队在在在地R
SN市场的市占率仍达56%,相较於同城NHL企鹅队上赛季的表现更好
The Mariners are closing up shop with Root Sports Northwest and are headed to th
e MLB umbrella next season, but they still performed well, with 73% RSN market s
hare.
水手队将结束与Root Sports Northwes 的合作,并於下赛季加入 MLB转播体系,但其表现
仍然不俗,RSN市场市占率达73%
Keep an eye on the Denver market, as the Rockies were up 25% even with a histori
cally bad season on the field.
丹佛市场值得关注,尽管落矶队本季场上表现历来最差,收视率仍上升了 25%
A nugget for the new ownership of the Rays to watch: The team had 51% of the RSN
market share compared to 49% for the popular Lightning, who have a couple of St
anley Cup titles in recent years.
给光芒队新老板的一项提示:该队的 RSN 市占率为 51%,略高於近年夺冠的NHL闪电队(49
%)
The Nationals are in the market for their next local TV deal, and this season on
MASN/MASN2, the team had 34% RSN market share in D.C., which is below the 51% f
or the Capitals, but above the 16% for the Wizards.
国民队正在寻求下一份地区电视转播合约,本赛季在 MASN/MASN2 的RSN市占率为34%,低於
首都队(冰球,51%),但高於巫师队(篮球,16%)
--
※ 发信站: 批踢踢实业坊(ptt.cc), 来自: 1.162.23.240 (台湾)
※ 文章网址: https://webptt.com/cn.aspx?n=bbs/Baseball/M.1759293402.A.A04.html
1F:推 u9596g12: 大家都要看大谷阿伯 10/01 12:37
※ zxc906383:转录至看板 MLB 10/01 12:37
2F:推 lather: 熊熊重返荣耀 10/01 12:40
3F:推 gotohikaru: 前一篇18-34岁上升74% 明年说不定就低於NFL了 10/01 12:43
4F:→ EZ78: 只比NFL大一岁其实很猛 原本大更多 10/01 12:43
5F:→ EZ78: 观众高龄化是Manfred原本最大的挑战之一 10/01 12:44
6F:推 windmai: 观众年轻化是件好事 10/01 12:46
7F:推 fman: 原本也以为是大谷效应,但看内文是各队各市场都有上升,那看 10/01 12:47
8F:→ fman: 来缩短比赛时间是真的有显着帮助 10/01 12:48
9F:推 ludoren: 大谷在各地方台也只会出现对决道奇的系列战而已,而且道 10/01 12:50
10F:→ ludoren: 奇很常被选为全国转播 10/01 12:50
11F:→ EZ78: 缩短时间跟BIP/盗垒变多帮助真的很大 10/01 12:51
12F:推 sunnyyoung: 收视率高是因为观众想看洛矶破纪录吧 但洛矶让观众失 10/01 12:52
13F:→ sunnyyoung: 望了 10/01 12:52
14F:推 erimow: 主要是推广社区棒球的政策影响深远吧 10/01 12:53
15F:推 Brody: 地方转播权最好由mlb收回,然後28年包在一起卖,这样转播权 10/01 12:54
16F:→ Brody: 利金价格可以更高 10/01 12:54
17F:→ Syd: 这个改革真的猛 10/01 12:55
18F:推 n61208: Netflix, AppleTV 影响力如何? 10/01 12:57
19F:推 Houei: 盗垒反而拖慢比赛 应该说是限制牵制吧 10/01 12:57
20F:推 sampsonlu919: 白袜战绩差结果老板还踢掉本来的夥伴NBC 收视率果 10/01 12:57
21F:→ sampsonlu919: 然被小熊台海放,只能说何必呢? 10/01 12:57
22F:推 neo74214: 垫底球队 但观看人数上升 这不就是!! 10/01 12:57
23F:推 megalink: 就他们发明的运动也是国民运动MLB是生活NFL是庆典比赛缩 10/01 12:58
24F:→ megalink: 时有成这点很关键正对年轻人的口味 10/01 12:58
25F:推 PTTAN1: 全世界棒球热度都上升啊 10/01 13:01
26F:→ shifa: 加速比赛进行就比较不会无聊到坐在椅子上长草 棒球本身局 10/01 13:03
27F:→ shifa: 内进行就不会受到广告破口太多影响 之前禁一人左就被骂 但 10/01 13:03
28F:→ shifa: 其实就是拿广告破口换比赛流畅度 场内play变多 能看到球员 10/01 13:03
29F:→ shifa: 运动表现的机率也就变大了 10/01 13:03
30F:推 bbo40453: 以现在习惯短影音的时代棒球能逆势上升蛮难得的吧 10/01 13:05
31F:推 carlchang092: Manfred真的除了太鼓事件以外处理能力都很猛 10/01 13:06
32F:→ EZ78: Manfred在这波改规则以前 之前各种改规则都被狂骂XD 10/01 13:07
33F:→ EZ78: 因为他以前改规则都改很瞎而且都不会强力执行 10/01 13:08
34F:→ EZ78: 後来大家猜那些其实应该都是在试探球员的底限 10/01 13:08
35F:推 Number0: MLB应该多像NBA那样推广海外市场 把棒球饼做大 10/01 13:09
36F:→ sweetantt: 美国邦 10/01 13:13
37F:推 a2350221: 明年又有wbc了热度会再上去吧 10/01 13:14
38F:推 nihow78: 行销做的很好 季後赛还找pharrell来搞宣传 10/01 13:23
39F:推 nctufish: WBC改到明星赛周,关注度应该会飙升 10/01 13:29
40F:推 sampsonlu919: 棒球国际化当然是目标与理想 不过第一个成果要看20 10/01 13:39
41F:→ sampsonlu919: 32澳洲办奥运时会不会保留棒球赛 毕竟澳洲已经是非 10/01 13:39
42F:→ sampsonlu919: 美加外,英语系最挺棒球的国家了 10/01 13:39
43F:推 hotrain13: 不简单 10/01 13:43
44F:推 ck326: 美国属地主义很猛的 10/01 13:53
45F:推 ucieric: WBC才是重点,如果像世界杯足球经营成功,奥运有没有棒球 10/01 13:53
46F:→ ucieric: 都不重要 10/01 13:53
47F:推 davidlai7788: 接下来要对投手下手了 打进场内的球太少了XD 10/01 14:01
48F:推 Loveis5566: yt留言都会看到一堆人说因为大谷才看棒球 10/01 14:01
49F:→ davidlai7788: 看来28奥运更有可能看到大联盟参战了 把热度炒更高 10/01 14:03
50F:推 redplum: 收视年龄大一岁 但收视率差很多 10/01 14:20
51F:推 PttDreaming: 大谷还是有效让更多人认识和接触棒球,不只是有没有 10/01 14:37
52F:→ PttDreaming: 道奇的比赛而已 10/01 14:37
53F:推 pp810207: 美国洋基道奇红袜小熊这种老牌才有人看 10/01 16:51
55F:→ zxc906383: ? 10/01 17:27
56F:推 n61208: WBC改到暑假要老板们同意 10/01 19:20
57F:推 qoo2002s: 未看先猜推文有人吹大谷 10/01 19:25
58F:嘘 an123456781: 禁止一人左我现在还是觉得很瞎 10/01 19:53
59F:→ CGary: 还在前不久(几年前) 才有报导说MLB收视群老化 这波改革真的 10/01 21:31
60F:→ CGary: 很不错 10/01 21:31