MLB Team Sponsorship Revenue Soars To Nearly $1.9 Billion In 2024 https://reurl.cc/yvVY3y Revenues in Major League Baseball continue to climb, with sponsorships providing a significant portion of them. A report released today highlighting the 30 club s in the league show revenues approaching $2 billion. 大联盟的营收每年持续的成长 而在今年，全联盟赞助收入已经来到快20亿美金 The report by SponsorUnited, shows that team sponsorship revenue has grown to ne arly $1.9 billion in 2024, an increase of +23% over 2023 at this time. Even more remarkable, team sponsorship revenues have increased +55% since 2022. 今年大联盟赞助收入共计19亿美金 比去年成长23% 其中球团赞助相比2022年，更是上升55% The report details that across the 30 clubs, 325 new sponsorship deals were reac hed across 30 categories. 今年30支球团共计新签了325张赞助合约 横跨30个领域 Of those, key growth was in Construction & Industrial, Automotive, and Insurance . The Construction & Industrial channel saw the largest increase of +45% year-ov er-year from 2023 for a total of $76 million. 其中成长最大的几个领域是建筑业、汽车、保险业 建筑业增幅最大 与去年相比 +45%，达到7600万美金 Dodgers And The Shohei Ohtani Effect 大谷效应 Ohtani had a season for the ages becoming the first 50 home runs, 50 stolen base s player in MLB history. While he was drawing interest from Japanese brands look ing to capitalize on his star power before arriving with the Dodgers, it has sin ce taken off. All told, in two years Japanese sponsor brands have gone from rom 11 brands across 10 stadiums in 2022 to 35 brands across 15 stadiums in 2024. 这两年日本企业赞助越来越多 2022年：11个日企赞助（横跨10个球场） 2024年：35个日企赞助（横跨15个球场） While not in the report, Bob Lynch, CEO and Co-Founder of SponsorUnitied said to me that while the total number of sponsorship deals the Dodgers have ranks them 25th of out the 30 clubs, they represent a staggering amount of the team total for sponsorships at close to $300 million for 2024, exceeding many clubs in the NFL. 道奇的赞助合约「数量」，其实只居全联盟第25名 但赞助总额逼近惊人的三亿美金 超越很多NFL球队了 Areas Of Sponsorship Growth: Digital Signage, Continued Jersey Patch Deals 大联盟近年开发的赞助领域 MLB and its associated clubs continue to creatively work to place sponsor activa tion in a number of areas, growing inventory and creating flexibility. 大联盟和球队持续以创新方式 在球场多个地区给赞助商曝光、扩大广告量并创造弹性 Digital signage is now seen regularly on the Batter’s Eye, back of the pitching mound, and more. 数位看板广告现在经常出现在打者之眼、投手丘等位置 One growth areas has been digital dugout ads. SeatGeek, Toyota, and Delta Air Li nes are just some of the brands that have engaged in ad inventory with this plac ement. 另一个成长的地方是在场边休息区放电子看板广告 SeatGeek、丰田、达美航空等品牌都已在那下广告 Since the league adopted digital advertising around the dugout in 2022 there has been 118% increase in placement. And according to the report, there is still ro om for growth with 77% of clubs still unsold. 自MLB自2022年开始在休息区周围放广告以来 广告投放量已成长118% 根据报告，这仍有成长空间 因为目前仍有77%的球队尚未去卖这方面的广告 In 2023, 53% of the league had seen jersey patch deals. That grew to 73% in 2024 with the addition of the Orioles, Cubs, Phillies, Giants, Rangers, Royals, and Pirates. That grew sponsor patch revenues by 59% for 2024 over last season. 也越来越多球队跟进卖球衣补丁广告 今年球衣补丁收入也成长了59% 一些其他数字 The report goes deeper, looking at player endorsements and social media growth. Other findings show: Justin Turner, who was traded midseason to the Seattle Mariners, leads the leagu e in total active sponsorship deals at 20. 目前赞助合约最多的球员是Justin Turner 目前手上20个 With over 200 total, the club with the largest total number of sponsorship deals were the Cincinnati Reds. 赞助合约数量最多的球队是红人 有超过200个 The most active brands in Major League Baseball are Budweiser at #1, followed by Toyota, T-Mobile, and Coca-Cola. 大联盟前四大赞助商 1.百威啤酒 2.丰田汽车 3.T-Mobile 3.可口可乐 — 这样道奇一年光转播金+赞助 转播金 3.34亿镁 赞助 3亿镁 全美转播约平分 6000万镁 共计 7亿镁 当然会分润出去就是了 --

※ 发信站: 批踢踢实业坊(ptt.cc), 来自: 1.162.59.190 (台湾) ※ 文章网址: https://webptt.com/cn.aspx?n=bbs/Baseball/M.1729818614.A.BC3.html ※ zxc906383:转录至看板 MLB 10/25 09:10