《告示牌》杂志 2019年第5期 http://tinyurl.com/y2enxqjd Inside Blackpink's U.S. Takeover: How the K-Pop Queens Are Changing the Game 探究BLACKPINK的攻美之旅： K-Pop皇后们正如何改变游戏 （承前文） Stars who come through companies like YG are called “idols” in Korea and have historically been expected to maintain a squeaky-clean image. When Blackpink debuted, Jennie says YG was very selective about its promotional appearances: “We were trained to be a little more...” “Closed in?” Rosé suggests. 出身自YG这类公司的明星，在南韩被称作「偶像」，他们一直以来都被预期保持着毫无 瑕疵的纯洁形象。当BLACLPINK出道时，Jennie表示YG对於其形象宣传非常慎重，「我们 被训练成更加地...」「闭俗？」Rosé帮忙提出适合的用词。 “Closed in” is exactly what the outspoken women ruling the U.S. charts now, from Grande to Halsey, are not -- they make deeply personal, even raw, music. But while Blackpink may well find success catering to an audience craving its kind of TRL-era pop spectacle -- Interscope’s Erlich calls the group “the modern Spice Girls” -- lately the band has been less concerned with appearing perfect, both onstage and off. “We always wanted to be out there, to be more true to ourselves and a little more free,” says Jennie. “Even we can get things wrong sometimes. We want to just show them the real us.” 「闭俗」正是Grande、Halsey等当今主宰美国排行榜的坦率女性们不具备的风格，她们 制作的是深入私人乃至赤裸的音乐。然而当被新视镜的Erlich称为「当代辣妹合唱团」 的BLACKPINK，有机会在渴求属於他们的「《互动全方位》（注）类型」流行代表的观众 身上取得成功之际，近期以来，不管是台上台下，BLACKPINK开始不再那麽极力追求完 美。Jennie说：「我们总是想要跳脱框架，变得更忠於自我与再多一点的自由。即使我 们可能有时会犯错，我们仍想像人们展现真正的自己。」 （注：已停播的美国音乐电视节目，Britney Spears、Justin Timberlake、Avril Lavigne等明星都曾演出。） Jennie and Lisa do just that when I ask how they expect to be received as rappers in America. Lisa lets out an embarrassed groan, withdrawing into her fleece. She has loved hip-hop since childhood and is obsessed with Tyga (“I love his swag,” she says, blushing). But she and Jennie seem well aware that a group of Asian women adopting a style pioneered by black American artists might be a hard sell for some stateside listeners who are keenly attuned to debates about cultural appropriation. 当我（采访者）询问Jennie和Lisa，如何预期以饶舌歌手的身份被美国接受时，两人正 好展现了上述所言的部分。Lisa害羞地叫了一声，缩进她的抓绒衣里。她从小就喜爱嘻 哈音乐，并对Tyga深深着迷（她脸红着说：「我喜爱他的swag。」）但她与Jennie似乎 也充分了解，以亚洲女性团体之姿表现由非裔美国歌手引领的风格，对於部分热衷於挑 起「文化挪用」辩论的美国听众而言，可能会有点吃不开。 “Me and Lisa don’t talk about it out loud, but I know we have this big pressure,” says Jennie, who adds that she studied artists like Lauryn Hill and TLC when she first started rapping. She looks across the room at Lisa: “She’s going to kill it.” Lisa just scrunches up her face. 补充自己最初开始学习饶舌时，研究对象是Lauryn Hill与TLC的Jennie表示：「我跟 Lisa并未讨论过这件事，但我知道我们都肩负巨大压力。」她朝房间另一边的Lisa望去： 「她会干得很好的。」Lisa则把五官全皱在一起。 That kind of vulnerability may be what ultimately endears Blackpink to an American pop audience. “The artists that are the most successful in these situations are really authentic with how they can relate to a coming-of-age experience” in their music, says Goldenvoice’s Rosenbluth. “There’s a certain amount of authenticity to Blackpink that I really love. The dedication is heartfelt.” 类似这样的弱点，最终或许反而能让BLACKPINK获得美国流行乐听众的青睐。Goldenvoice 的Rosenbluth说：「在这种情况下最为成功的艺人们，对於如何将『成长、成熟』，与 自己的音乐做连结皆极具口碑。我真的喜爱BLACKPINK具备的部分特点，她们的努力是 真诚可见的。」 Back at the showcase, the band finishes its set with the reggaetón-tinged “Forever Young,” featuring an intricately choreographed, hair-flipping dance break. As the beat reaches its booming climax, the bandmembers whip toward each other and strike a statuesque pose with their hands on their hips, just in time for the music to stop. They hold still for a moment as the lights dim, then drop their arms and turn toward each other, catching their breath and grinning like four young women who can’t quite believe they’re here. 回到展示舞台现场，BLACKPINK带有雷鬼动色彩，以及编舞复杂、秀发飘逸dance break 的《Forever Young》进入尾声。当节奏来到最高潮时，团员们迅速朝彼此靠拢，恰好在 音乐停止的瞬间手摆臀上，展现如雕像般的姿态。在灯光渐暗时，她们仍保持静止不动， 片刻後才放下手臂转向彼此，一边缓气一边灿笑着，像是不敢相信自己居然身在此处 的4位年轻女士。 （完） https://i.imgur.com/5F1mtdj.jpg ===== 终於赶在回归前翻完了！最後2句的描写好生动，我还特别找了影片重新看1次。 继续成长茁壮吧4位仙女！Kill This Love回归大发！在全世界走锤子路啊！ --

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